1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual net revenues to environmental organizations worldwide. Launched in 2001 by Yvon Chouinard (founder of outdoor clothing company Patagonia, Inc.) and Craig Matthews (owner of Blue Ribbon Flies), the 1% FTP alliance has grown from 21 members in 2002 to more than 1,146 participating businesses worldwide. Together, these businesses have generated more than $30 million in contributions to environmental causes.
For 2008, Venture has chosen two beneficiaries for its 1% donation: The Center for Snow and Avalanche Studies and Protect Our Winters.
Based in Venture’s hometown of Silverton, Colorado, The Center for Snow and Avalanche Studies (CSAS) was founded in 2003 by big mountain skiing legend Chris Landry. Recognizing that mountains are “the water towers of the world,” CSAS studies and monitors mountain ecosystems and snowpacks, their health, and the impacts of climate change on the greater mountain environment. Their work provides vital information for understanding many of the critical issues of our time – issues like water supplies, environmental policy, and how to adapt to global warming.
Protect Our Winters (POW) was formed in 2007 by professional snowboarder Jeremy Jones with the mission to unite and mobilize the winter sports community to have a direct and positive impact on climate change. The organization focuses on: inspiring its members to become involved locally; educating the next generation of environmental leaders; supporting innovative, alternative energy projects; and establishing corporate and resort partners as leaders in the fight against global climate change.
If you care about snow, you can make a difference too - volunteer your time or make a donation to CSAS, POW, or your favorite environmental organization today!